EDITO

"For 20 years now, we have shared our name with Decathlon stores.
This name, which covers two different roles (designer and retailer) has contributed to the international development of the company. However, it appeared important to me - in the image of Quechua and Tribord - to give our bikes brand an identity of its own.
For this to be successful, we needed to look to our history to be able to change without starting from scratch, and to give our project a purpose.
What better brand than b'Twin to express our role as a bike designer!
Since its creation in 2000, the b'Twin bike has boosted the use of bikes for leisure, as a means of transport, and as a stepping stone into the sport of cycling...
This is our project: to make cycling accessible to the greatest numbers."

Dominique, Manager b'Twin