b'Ttwin Village

"By 2009, a new “b’Twin village” will be up and running.
A concept like no other worldwide, it will be 100% dedicated to cycling. The
184 000 m2 site of the old Altadis factory, just a stone’s throw from central Lille,
has been chosen for this new adventure.
This is fantastic news for our brand and symbolically important for the Northern
France region, a real cycling hotbed.
For our global business, it represents another local foothold in the town where the
company was born more than 30 years ago.
The site will include a Research and Development centre, Design department,
Commercial department, Assembly factory, etc. Testing and trial zones will be
present for all types of bikes and the brand’s new home will be linked to the town’s
cycle route network.
By the time it opens, 200 cycling enthusiasts will be working in the “b’Twin Village”.
We couldn’t have gone ahead with this amazing project without the active support of Mrs. Aubry,
Mayor of Lille and all the other local politicians who fully understood the strategic importance of
choosing this location.
See you soon in the “b’Twin Village”

Yves CLAUDE
DECATHLON General Manager